The platform is rolling out a fresh option that allows them to lessen the quantity of AI-created media appearing in their feeds. This move comes as the platform announced that it now features in excess of 1 billion AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a global launch. This development aligns with a surge in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding video streams on another major platform only show content made by AI. A considerable share of this content is classified as low-quality AI content, a term for substandard, factory-style content that is typically nonsensical or surreal.
“We know from our community that many people like content produced via AI tools, ranging from AI artwork to science explainers, and we want to provide users the power to see more or less of that, depending on their own choices,” stated a company executive.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its service labeled as artificially created. Collectively, over 100 mn media items are uploaded to the service each day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Members will be capable of limit or boost the volume of artificial media they view by using the content preference feature in the platform and choosing the AI content topic. Other topics that are already be controlled under the tool encompass news, fashion, beauty, and movement.
Content Labeling and Policies
The platform’s rules mandate content makers to identify “realistic” artificially created content, and it bans harmful deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.
Additionally, the service will henceforth add an artificially created label to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting AI-generated material. This step is designed to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2m educational fund for specialists and organizations to create informative material about responsible artificial intelligence. This initiative will support non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
TikTok has supported its safety measures, amid debate over proposals to cut jobs for a large number of content moderators in the UK. TikTok is set to eliminate hundreds of positions in its user protection department in London, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A senior executive clarified that people-led review would continue to be important, but AI can safeguard staff by filtering out the most distressing content before it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to intervention by its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
